It is forbidden to convert a CMYK shade to PANTONE or RGB and vice versa. The color tables contain manually set definitions. Automatic conversion of color environments does not match.
| WDD Red | |
|---|---|
| HEX | #C91235 |
| RGB | rgb(201,18,53) |
| CMYK | 0-100-80-5 |
| Pantone C | 199 C |
| WDD Black (Gray 90) | |
|---|---|
| HEX | #262626 |
| RGB | rgb(38,38,38) |
| CMYK | 0-0-0-100 |
| Pantone C | Process Black C |
| WDD Text (Gray 60) | |
|---|---|
| HEX | #6F6F6F |
| RGB | rgb(111,111,111) |
| CMYK | 0-0-0-70 |
| Pantone C | TBA |
| WDD Light (Gray 20) | |
|---|---|
| HEX | #E0E0E0 |
| RGB | rgb(230,230,230) |
| CMYK | 0-0-0-10 |
| Pantone C | Cool Gray 1 C |
Additional lightness levels derived from the main colours.
Gray 100
Gray 90
Gray 80
Gray 70
Gray 60
Gray 50
Gray 40
Gray 30
Gray 20
Gray 10
WDD Red 100
WDD Red 90
WDD Red 80
WDD Red 70
WDD Red 60– Main Brand Color
WDD Red 50
WDD Red 40
WDD Red 30
WDD Red 20
WDD Red 10
| Element | Color name | HEX |
|---|---|---|
| Main brand color | WDD Red 60 | #C91235 |
| CTA | WDD Red 60 | #C91235 |
| CTA (hover) | WDD Red 70 | #a4122c |
| Web background | WDD Gray 00 | #F8F8F8 |
| Paragraph | WDD Gray 60 | #6F6F6F |
| Heading | WDD Black (Gray 90) | #262626 |
Color modes define the color scheme we choose for the logo to achieve the correct display on both screens and in print.
| Color mode | What is it? | Example | Usage |
|---|---|---|---|
| HEX | RGB equivalent (hexadecimal) | #000000 | WEBHTMLCSS |
| RGB | Color space for screens | rgb(100, 100, 100) | WEBHTMLCSS |
| CMYK | Color space for print | 10-10-10-10 | TISK |
| Pantone | Direct colors for printing | 1100 C | TISK |
| Suitable logo color mode: | RGB logo | CMYK logo | Pantone logo |
|---|---|---|---|
| The logo will be on the screen (web, mobile, presentation…) | |||
| The logo will be printed (business card, leaflet…) |
